Analytics & Consumer Insight Services

What Are Analytics & Consumer Insights?

Analytics and consumer insights are the practice of collecting, interpreting, and acting on data to better understand customer behavior and business performance. From website traffic and campaign performance to purchase history and customer preferences, these insights reveal what’s working, what’s not, and where growth opportunities exist. Done right, analytics turn data into a competitive advantage.

In today’s digital economy, data is the foundation of smarter decisions. Businesses that harness analytics benefit from:

• Better Decision-Making – Eliminate guesswork with data-driven strategies.
   
• Customer Understanding – Identify who your customers are and how they interact with your brand.
   
• Campaign Optimization – Measure ROI across SEO, paid media, social, and email.
   
• Personalization – Deliver tailored experiences that increase loyalty and conversions.
   
• Competitive Edge – Spot trends and shifts before competitors do.
   

From small businesses tracking ad performance to enterprises running complex BI dashboards, consumer insights power growth at every stage.

At Margolis Media Group, we turn complex data into actionable strategies that improve ROI. Our services include:

• Analytics Implementation – Setting up Google Analytics 4 (GA4), Adobe Analytics, and BI tools.
   
• Custom Dashboards & Reporting – Real-time performance tracking tailored to your KPIs.
   
• Consumer Insights Research – Segmenting audiences and uncovering behavioral patterns.
   
• Attribution Modeling – Understanding which channels drive conversions and revenue.
   
• Data-Driven Optimization – Using insights to refine campaigns, UX, and conversion paths.
   
• Marketplace & eCommerce Analytics – Tracking Amazon, Walmart, and Shopify performance alongside site data.
   
• Predictive Insights with AI – Leveraging machine learning to forecast trends and customer behavior.
   

We can provide full-service analytics management or act as a consultant, helping your team set up, interpret, and apply data effectively.

• Cross-Channel Expertise – From SEO to social, we track performance across all digital touchpoints.
   
• Tools Mastery – Proficiency in GA4, Adobe Analytics, Power BI, Tableau, and more.
   
• Action-Oriented – We don’t just report numbers—we provide recommendations that move the needle.
   
• Custom Solutions – Dashboards and insights tailored to your unique goals.
   
• Future-Focused – Using AI and predictive analytics to keep your strategy ahead of the curve.
   

Your business already generates valuable data—make sure you’re putting it to work. At Margolis Media Group, we help you uncover insights, track performance, and apply analytics to every part of your digital strategy.

Contact us today to transform data into decisions that drive measurable results.